Vision Expo East 2025 | Expert Booth Talks | “SEEING IS BELIEVING”

THURSDAY, FEB 20

11:00 AM | Instruments: When Doctors See More
Speaker: MaryAnn Klassen

Upper eyelid eversion is a critical yet often underutilized step in evaluating meibomian gland function. *Meivertor™* makes upper eyelid eversion effortless, allowing doctors to fully leverage their meibographer’s capabilities. By making gland assessment easier and more complete, it enhances the user experience and leads to improved patient outcomes. With the right tools, doctors can *see more*—ensuring no signs of meibomian gland dysfunction are missed.

2:00 PM | Hygiene: See How Lifestyle Impacts Eye Health
Speaker: Pam Theriot OD

Understanding the connection between lifestyle and ocular surface disease is key to effective management. Patients need to see how daily habits—like screen time, sleep, diet, and hygiene—impact their eye health. This session will cover common causes of dry eye, practical treatment approaches, and the role of consistent eyelid hygiene. By thinking like a scientist and acting like a clinician, we can bridge the gap between research and real-world patient care, making complex science easy to understand.

3:00 PM | Hydration: See It Work Harder
Speaker: Crystal Brimer OD

You know staying hydrated is important, but drinking enough water—and making it work harder for you—can be a challenge. Our hyper-hydration drink mix enhances water absorption, so you get more hydration with less effort. With science-backed ingredients that support eye and overall health, you can see how less can be more—less guesswork, fewer obstacles, and better hydration.

FRIDAY, FEB 21

11:00 AM | Diagnosis: When Patients See Their Dry Eye
Speaker: Michelle Schnabel

Why is it important for practices to implement diagnostics into their dry eye protocols? Advanced diagnostic tools help patients see the state of their ocular surface disease, making it easier to identify signs of dry eye. By visually connecting patients with their condition, diagnostics improve understanding, engagement, and adherence to treatment plans.

2:00 pm | Allergies: See The Full Picture
Speaker: Mary Jackson

Understanding the link between allergies and dry eye can improve clinical accuracy. Identifying how allergic reactions contribute to symptoms allows clinicians to better tailor treatment plans. In many cases, these tests can generate a positive ROI by improving diagnosis, optimizing treatment, and increasing patient satisfaction.

SATURDAY, FEB 22

11:00 am | Diagnosis: See How To Simplify The Process
Speaker: Michelle Schnabel

Dry Eye Disease is a multifactorial one, with many causes. The impact of DED can be complicated. Using devices that can provide markers such as Lipid Layer Thickness, Non-Evasive Tear Break Up Time and Tear Meniscus Height can help lead to protocols tailored to each patient’s personal numbers. Taking the guesswork out of next steps is a big step in simplifying the process.