You’ve seen it before, and chances are you’ll see it again soon. As
the end of year draws near, patients who are looking to use up their flexible
spending and other available healthcare fund dollars start booking appointments
for refractive and cataract surgeries. Unfortunately, some of them will be
disappointed to learn that they need an ocular surface tune-up, which may cause
them to miss their fiscal deadlines. But while you probably won’t be able to
save every last-minute consult from disappointment, you can likely help improve
most patients’ chances of being ready for measurements as well as the
likelihood that they’ll be more comfortable post-op. Whether you’re working in
an optometric practice or a surgical center, you can help prepare patients who express
an interest in surgery—beginning the moment they call your practice to make an
appointment.
Unless you’re in the extreme minority of eye care providers offering
same day surgical consultations, chances are there will be days—if not
weeks—between the time that patients first call the office and their initial
appointment. Use that time to help patients get ready. Your office staff can
email a list of ocular hygiene products, or a hygiene kit, that patients can
start using right away to increase the chances that they won’t experience long
lag times before surgical measurements can be collected.
Another common scenario is the patient who comes for their regular
comprehensive eye exam and suddenly decides that they’re ready for that
cataract surgery you’ve been nudging them toward for the past decade. Chances
are you’re not going to collect measurements the same day, so why not send
these patients home with a pre surgical prep kit, containing at-home products
that will help clean up their lids and optimize the ocular surface.