In today’s competitive landscape, eye care professionals need efficient ways to educate patients, market their services, and access high-quality product information. The Bruder Resource Center (BRC) is a comprehensive hub designed to streamline access to essential marketing and educational assets, including product images, videos, social media content, and printed materials. With these resources, practitioners can enhance patient engagement, reinforce brand identity, and drive practice growth.
BUSINESS: Social Media: Showing patients your practice’s ‘big picture’
By: Jennifer Tsai. Optometric Management, November 1, 2023 Vol 58, Issue Nov/Dec 2023 Page(s): 42, 43
Streamlined Access to Essential Marketing Assets
The BRC is structured for maximum efficiency, offering categorized assets that support both digital and in-practice marketing efforts:
- Marketing Collateral – Professionally designed brochures, flyers, and posters for in-office distribution and patient education.
- Product Photos – High-quality images for printed materials, in-lobby screens, social media, and websites, helping patients visually connect with available products.
- Social Media Content – Ready-made posts for platforms like Instagram, Facebook, and TikTok, ensuring consistent and engaging communication.
- Videos – Educational and promotional videos that can be used in social media campaigns, email marketing, and in-lobby screens to inform and engage patients.
Enhancing Patient Education with Video & Visuals
Educated patients are more likely to follow treatment recommendations, invest in eye care products, and trust their provider’s expertise. The Bruder Resource Center provides key tools to enhance patient education in multiple ways:
In-Lobby Screens: A Powerful Engagement Tool
- Short educational videos about dry eye management and hygiene routines can play in waiting rooms, turning idle time into a learning experience.
- Rotating product images reinforce the importance of advanced eye care solutions and home therapies.
Printed Materials for Office & Patient Use
- Flyers and brochures in exam rooms help patients understand recommended treatments.
- Posters featuring Bruder products act as silent sales tools, reinforcing the value of preventive care.
Social Media & Digital Marketing
- Instagram and Facebook posts featuring Bruder product images create brand consistency and trust with patients.
- Video marketing is crucial—Optometric Management reports that platforms like Instagram and TikTok, which specialize in visual content, are effective for connecting with a broader patient base and sharing educational information.
- Personalize your practice by getting in front of the camera. Unboxing a Bruder Mask and showing how to use it will attract people to your practice. Read more from Optometric Management.
The Power of Video in Marketing
- Social Media Engagement – Hootsuite’s research shows that Instagram users spend 20% of their time watching Reels, making it a prime space for patient education.
- In-Lobby Influence – Patients who watch educational videos while waiting are more likely to inquire about specific treatments and products.
Consistent Branding Across Multiple Touchpoints
By using the Bruder Resource Center’s high-quality materials, eye care professionals can create a seamless experience across:
- In-lobby screens – Showcase product benefits with high-quality visuals and videos.
- Social media – Increase brand awareness and patient education with engaging posts. According to Optometric Management, practices using visual-based platforms like Instagram and TikTok effectively connect with a broader patient base and share educational information.
- Email marketing – Improve patient engagement and appointment bookings with targeted campaigns. According to Eyes On Eyecare, 88% of their audience agrees that a cadence of 4-5 emails a week is “just right,” leading to an average 33% open rate and 14% click-through rate, highlighting the effectiveness of consistent communication.
- Printed brochures & flyers – Provide take-home educational resources for better patient adherence.
In Summary
The Bruder Resource Center is a game-changer for eye care professionals looking to streamline their marketing, educate patients, and grow their practice. With easy access to videos, product images, marketing collateral, and social media content, practices can implement a cohesive marketing strategy across in-lobby screens, printed materials, email campaigns, and social media.
By leveraging these resources, practices can enhance patient engagement, build trust, and increase sales of recommended products—ultimately improving both patient care and revenue.
Ready to elevate your patient education and marketing strategy? Start using the Bruder Resource Center today!
